In the digital era where almost everything begins with a search query, the importance of being discovered easily on the web is paramount. This is where Search Engine Optimization (SEO) comes into play.
What is SEO?
SEO, or Search Engine Optimization, is the process of optimizing a website to rank higher on search engines, primarily Google, Bing, and Yahoo. The goal is to increase organic (non-paid) traffic to a website, thereby enhancing its visibility and potential for conversions.